Behavioral targeting and event-triggered messaging are some of the most powerful marketing techniques we have available to us.
Unfortunately, around 70% of marketers fail to make use of behavioral data. Luckily for you, ActiveCampaign's Site Tracking features makes it fast and easy to start using this type of sophisticated marketing to increase revenue.
Since you are already running a WordPress site, it's super easy to install Site Tracking via the ActiveCampaign WordPress plugin.
Once you have the plugin installed you can:
Set up an abandoned cart email asking contacts if there was a problem during checkout
Send an email to customers who have repeatedly viewed your pricing page asking if they need any help so you can begin a sales-oriented conversation
Apply a tag to contacts who repeatedly view certain products so you can send them a special offer, motivating them to make the purchase
Tag your contacts with their product category or topical interests to begin a targeted follow-up sequence delivering related content
Bastian Ernst shared